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Part 1: Multiple Choice Questions
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Case Study: VIZIONA AI STUDIO
1. General context
In a context of accelerated digital transformation, many service companies are seeking to move beyond their local market to reach international clients. The emergence of AI and digital tools now makes it possible to produce, sell, and deliver services entirely remotely. However, the transition to online export requires a transformation of the business model (structuring the offering, standardization, clear value proposition, and a digital sales system).
2. Company presentation
Name: VIZIONA AI STUDIO | Location: Amman, Jordan | Sector: AI-assisted video production.
VIZIONA offers video content creation services for businesses (social media ads, corporate videos with avatars, multilingual adaptation). The team has 8 people with a strong dependency on two technical profiles and an absence of formal process documentation.
3. Current model
Entirely bespoke services, variable pricing, non-standardized timelines, an offering difficult to explain, and local client acquisition.
4. Strategic ambition
The company wishes to export online, targeting the GCC region (UAE, Saudi Arabia, Qatar, etc.) remotely, without physical presence.
5. Problem statement
Internal: Absence of structured offerings, unclear value prop, non-reproducible processes, individual dependency, lack of profitability visibility.
Export Obstacles: Offering not suited for remote sales, no digital sales system, lack of knowledge of international expectations, inability to test a market rapidly.
Question 1: Design the Support Approach
Design a step-by-step support approach to help VIZIONA become ready to sell its services online in international markets. For each step, explain: What activities will be carried out; What deliverables will be produced; How you will decide whether the company is ready to move to the next step (Go/No-Go decision).
- A logical sequence of steps, from the initial assessment to the online launch.
- Clear activities for each step.
- Specific deliverables produced at each stage.
- Go/No-Go checkpoints to assess readiness before proceeding.
- تسلسل منطقي للخطوات من التقييم الأولي إلى الإطلاق عبر الإنترنت.
- أنشطة واضحة لكل خطوة.
- مخرجات محددة يتم إنتاجها في كل مرحلة.
- نقاط تقييم ومحطات اتخاذ قرار (Go/No-Go) قبل الانتقال للخطوة التالية.
Question 2: Structuring a Support Programme
You are designing a support programme for VIZIONA consisting of three workshops (Diagnosis, Productization, Export / Go-to-Market). For each workshop, describe: The objective; The practical exercises; The deliverables.
- The strategic role and objective of each of the three mandatory workshops.
- Practical, action-oriented team exercises that support the company's progress.
- The structural documentation, planning tools, or templates that the company will use after each workshop.
- A logical progression from diagnosis, to productization, to export readiness.
- الدور الاستراتيجي والهدف من كل ورشة عمل من الورش الثلاث.
- تمارين عملية تفاعلية تدعم تقدم الشركة.
- الأدوات التخطيطية، القوالب، أو الوثائق الهيكلية التي ستستخدمها الشركة بعد كل ورشة.
- تدرج منطقي من التشخيص، إلى تحويل الخدمة لمنتج، ثم الجاهزية للتصدير.
Question 3: Designing an Online Export System
Design an online export system for GCC countries. Explain: How you would package the service; The digital channels and tools needed; The key performance indicators (KPIs) you would use (Productize → Sell Online → Measure Performance).
- A productized online service with a clear scope, deliverables, pricing, and purchasing process.
- A digital architecture (Online presence, Customer acquisition channels for GCC, Lead generation and conversion process).
- Relevant KPIs to measure the initial market test.
- خدمة مقننة وجاهزة للبيع (نطاق، مخرجات، تسعير، وعملية شراء واضحة).
- هيكلية رقمية (موقع/صفحة هبوط، قنوات الاستقطاب لأسواق الخليج، وآلية تحويل العملاء).
- مؤشرات أداء رئيسية (KPIs) لقياس نجاح الاختبار الأولي للسوق.
Question 4: Trainer Approach and Facilitation
As an advisor, how would you work with VIZIONA to ensure the company successfully implements the changes? Describe how you would engage with the team.
- An action-oriented coaching approach, focused on implementation rather than theory.
- Collaboration with the company's team to co-create solutions and deliverables.
- The ability to simplify complex concepts into practical, easy-to-implement actions.
- A focus on building the company's capacity to continue improving after the programme.
- أسلوب توجيه عملي، يركز على التنفيذ والتطبيق بدلاً من التنظير.
- التعاون مع فريق الشركة للعمل معاً على بناء الحلول والمخرجات.
- القدرة على تبسيط المفاهيم المعقدة إلى إجراءات عملية سهلة التطبيق.
- التركيز على بناء قدرات الشركة لتتمكن من مواصلة التحسين بعد البرنامج.
Examination Complete
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