Simulation Lab: Tech Co (Jordan)

"E-commerce for Services" Programme - ToT

Workspace: Group 1 (Tech Co)

Enterprise Profile: Tech Co (Jordan)

0. Status & Profile

Sector: IT Services, Web Agency (WordPress / PrestaShop).
Size: 5-10 employees.
Clients: Jordanian SMEs (B2B/B2C), occasional Export/GCC requests.
Channels: Website + LinkedIn; very low social media activity.
Model: "One-shot" projects, little to no recurring maintenance.

Audit of Current Website

View Current Site (Pre-Optimization) View Target Site (Post-Optimization)

1. Current Actual Offer

  • Showcase (WordPress): 5-10 pages. Price: 300 - 1,000 JOD.
  • E-commerce (PrestaShop): Online Store. Price: 500 - 3,000 JOD.
Current Pitch: "We build WordPress sites and PrestaShop stores. Quick estimates and delivery within 2 to 6 weeks."

2. Processes & Gray Areas

Vague brief -> Delayed content collection -> Mockup -> Integration -> Testing with numerous revisions -> Handover with no follow-up.

Gray Areas: Who provides the copy? Is SEO included? Number of revision rounds? Deadlines?

3. Market Context (Jordan)

Competition from local template builders (e.g., Konverty). SMEs compare agency pricing vs. plug-and-play builders.
Tech Co Strategy: Differentiation through UX quality, SEO, performance, and scalability.

4. Target Buyers & Proofs

  • Jordan: SME Director / Retailer. Objections: "It's expensive", "Why not a template builder?".
  • Export (GCC/Europe): Micro-business Entrepreneur. Objections: "Trust/Quality".
  • Current Proofs: Scattered portfolio, no structured case studies.

Day 2 : Assessment & Assembly