Enterprise Profile: Tech Co (Jordan)
0. Status & Profile
Sector: IT Services, Web Agency (WordPress / PrestaShop).
Size: 5-10 employees.
Clients: Jordanian SMEs (B2B/B2C), occasional Export/GCC requests.
Channels: Website + LinkedIn; very low social media activity.
Model: "One-shot" projects, little to no recurring maintenance.
Audit of Current Website
1. Current Actual Offer
- Showcase (WordPress): 5-10 pages. Price: 1,500 - 3,500 JOD.
- E-commerce (PrestaShop): Online Store. Price: 4,000 - 7,000 JOD.
2. Processes & Gray Areas
Vague brief -> Delayed content collection -> Mockup -> Integration -> Testing with numerous revisions -> Handover with no follow-up.
Gray Areas: Who provides the copy? Is SEO included? Number of revision rounds? Deadlines?
3. Market Context (Jordan)
Competition from local template builders (e.g., Konverty). SMEs compare agency pricing vs. plug-and-play builders.
Tech Co Strategy: Differentiation through UX quality, SEO, performance, and scalability.
4. Target Buyers & Proofs
- Jordan: SME Director / Retailer. Objections: "It's expensive", "Why not a template builder?".
- Export (GCC/Europe): Micro-business Entrepreneur. Objections: "Trust/Quality".
- Current Proofs: Scattered portfolio, no structured case studies.