Enterprise Profile: Vid Studio (Jordan)
0. Status & Profile
Sector: Video Agency (production, editing, light motion graphics).
Size: 3-7 people (director, cameraperson, editor...).
Clients: Jordanian SMEs (retail, restaurants, clinics) + Export GCC (KSA/UAE).
Channels: Word-of-mouth, WhatsApp, irregular IG/FB posting.
Model: "Custom quote" projects, variable scope, irregular profit margins.
Audit of Current Website
1. Current Actual Offer
- Reels/Shorts: 50 - 150 JOD (editing only), 150 - 350 JOD (filming + editing).
- Corporate (1-2 min): 500 - 1,200 JOD.
- Event & Light Motion: Event coverage, subtitles, animations.
2. Processes & Gray Areas
"I want a video" message -> Vague brief -> Quote -> Filming -> Infinite back-and-forth -> File delivery.
Gray Areas: Who writes the script? Who provides the raw assets? Number of revision rounds? Music licensing rights?
3. Market Context
SMEs want "TikTok style" videos: fast, cheap, without a solid brief. Strong competition from freelancers and AI tools.
Vid Studio Strategy: Differentiate via clear packaged offers, a locked operational process (brief -> validation), and recurring revenue (monthly retainer packages).
4. Target Buyers & Objections
- Jordan (SME): Wants attention quickly. Obj: "It's expensive / I want infinite edits". Reassured by fixed upfront prices.
- Export (GCC/KSA/UAE): Seeks regular volume. Obj: "Music rights / Delivery Reliability". Reassured by clear SLAs and contracts.