Case 2: Vid Studio - Digital Support ToT

Workspace: Group 2 (Vid Studio)

Enterprise Profile: Vid Studio (Jordan)

0. Status & Profile

Sector: Video Agency (production, editing, light motion graphics).
Size: 3-7 people (director, cameraperson, editor...).
Clients: Jordanian SMEs (retail, restaurants, clinics) + Export GCC (KSA/UAE).
Channels: Word-of-mouth, WhatsApp, irregular IG/FB posting.
Model: "Custom quote" projects, variable scope, irregular profit margins.

Audit of Current Website

View Current Site (Pre-Optimization) View Target Site (Post-Optimization)

1. Current Actual Offer

Reels/Shorts: 50 - 150 JOD (editing only), 150 - 350 JOD (filming + editing).
Corporate (1-2 min): 500 - 1,200 JOD.
Event & Light Motion: Event coverage, subtitles, animations.

Current Pitch: "Video agency: filming, editing, reels, corporate. Contact us for a quote." (No niche, no packages).

2. Processes & Gray Areas

"I want a video" message -> Vague brief -> Quote -> Filming -> Infinite back-and-forth -> File delivery.

Gray Areas: Who writes the script? Who provides the raw assets? Number of revision rounds? Music licensing rights?

3. Market Context

SMEs want "TikTok style" videos: fast, cheap, without a solid brief. Strong competition from freelancers and AI tools.
Vid Studio Strategy: Differentiate via clear packaged offers, a locked operational process (brief -> validation), and recurring revenue (monthly retainer packages).

4. Target Buyers & Objections

Jordan (SME): Wants attention quickly. Obj: "It's expensive / I want infinite edits". Reassured by fixed upfront prices.
Export (GCC/KSA/UAE): Seeks regular volume. Obj: "Music rights / Delivery Reliability". Reassured by clear SLAs and contracts.

Monday: Assessment & Assembly

Productize vs. Keep Bespoke

Diagnosis (Pain points & Variability)

Productization: The 3 Packages (Tiers)

Scope Control (Perimeter Control)

Tuesday: Strategy, BMC & Personas

Objective & Hero Offer

Objections & Differentiators

Service Business Model Canvas

Key Partners

Key Activities

Key Resources

Value Proposition

Customer Rel.

Channels

Customer Segments

Cost Structure

Revenue Streams

Client Profiling (Personas) & Value Proposition

Local Persona (Jordan)

Presentation (Name/Role):

Demographics:

Psychographics:

Purchasing Motivations:

Challenges (Pains):

Export Persona (GCC/KSA/UAE)

Presentation (Name/Role):

Demographics:

Psychographics:

Purchasing Motivations:

Challenges (Pains):

Value Proposition (The Hook):

Answer Keys & Model Answers (Vid Studio)

To be used by the trainer to guide or correct the group.

MONDAY: Assessment & Assembly

Productize vs Bespoke: Bespoke: National TV ads, full 3D films. Productize: Reels packages, face-to-camera, editing raw footage.
Diagnosis (Pains): "Scope Creep" (infinite editing back-and-forth), incomplete WhatsApp voice briefs, irregular income without recurrence.
The 3 Packages:
1) Volume Reels Package (350 JOD/month): 8 videos, subtitles, 1/2 day shooting.
2) Product Ad Package (600 JOD): 1 video + multi-format variations.
3) Express Editing Package (100 JOD): Based on the client's raw footage.
Scope Control: Included: Music with commercial rights. Excluded: Paid locations. Limits: 2 revision rounds via Frame.io.

TUESDAY: Strategy, BMC & Personas

SMART Objective: Sign 5 "Reels Package" subscriptions by the end of the month via Instagram.
Objections: "A freelancer is cheaper". Response: Legal security (music rights) and guaranteed delivery SLAs.
Local Persona: Tariq, 35 years old, Restaurant Manager. Wants Instagram traffic but has no time to film.
Export Persona: Fatima, 30 years old, E-commerce Founder (GCC/KSA). Looking for regular Ad videos without paying Dubai agency prices.
BMC (Excerpts): Activities: Batch shooting. Revenue: Monthly retainer to smooth cash flow.
Value Prop: "Your videos ready to publish in 72h. Zero friction. Zero budget blowouts."

WEDNESDAY: Brand & Content

Promise: "Content that converts, delivered without the headache."
Quality Checklist: Audio (-14 LUFS), approved color grading, music rights acquired, 9:16 format.

THURSDAY & FRIDAY: Operations & Promotion

Channels: Instagram (Visual acquisition) + Typeform. Upfront payment at the start of the month.
Templates: No more WhatsApp voice notes. Mandatory brief form. Frame.io link with feedback deadline.
Pillars: 1. Behind-the-scenes (Professionalism of the shoot). 2. Before/After (Color grading). 3. Face-to-camera tips.

Simulation Lab: Vid Studio (Jordan)